marketing

What is Branding in Marketing?

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. This means

What is Branding in Marketing? Read More »

Start with Why

1. Start with Why Sinek explains that ‘Why’ is probably the most important message that an organization or individual can communicate as this is what inspires others to action. ‘Start With Why is how you explain your purpose and the reason you exist and behave as you do. Sinek’s theory is that successfully communicating the

Start with Why Read More »

What is CRM?

A CRM is a database that manages customer relationships, along with the data associated with them, including behaviors, purchases, activity, customer service history, and more. CRMs go way beyond storing contact information and act more like a record from the start of the relationship with the client to the current stage of the relationship. The

What is CRM? Read More »