Marketing as a Science

According to psychologists, the human brain is divided into two halves, each of which is responsible for distinct functions. The left brain is analytical, factual, rational, and driven by science. Right-brain folks, on the other hand, are artistic and creative.

The right brain produces creativity, but left-brained marketers who are motivated by science are left-brain thinkers. In other words, left-brain marketers examine the market logically and factually rather than depending on instincts, feelings, or other creative tendencies. Data-driven marketing techniques, according to 64% of marketers, are essential for success in a highly competitive industry. As a result, marketing might be referred to as science.

The benefits of addressing marketing as a science are as follows:

1) Marketing decisions are based on facts

Analyzing and adjusting to new trends requires ongoing and regular effort in marketing. Marketers approach marketing with precise objectives, analytics, and measurements because they view it as a science, and they examine data to identify more effective strategies. As a result, every marketing decision they make is based on data, including landing page structure, social media engagement time, and posting frequency. Left-brain marketers create the most effective marketing strategies through testing and research.

2) Prioritize accuracy while understanding the targeted audience

These efforts are useless if they aim for the incorrect demographic, even though emotional connections with the targeted audience increase engagement, which artists are excellent at. It is reasonable to claim that science-driven marketers do not rely on emotions when targeting audiences since they examine consumer data and use the compelling trait and important qualities of their greatest customers.

3) Science-driven marketers create hyper-personalized and high-rewarding campaigns

Targeting everybody is an ineffective marketing strategy. A campaign that aims at everyone will therefore probably fail. The advantages of hyper-personalized marketing are demonstrated by the following statistics:

– 77% of consumers have chosen, recommended, and increased their spending with a company that offers individualized advertising and services.
– 87% of those polled discovered that tailored content affected what and how consumers perceived a brand.
– 78% of customers engage with an offer when it is tailored to their prior interactions with a business.

Marketers may customize their ads thanks to a such in-depth examination of customer and prospect data. Left-brain marketers use demographics, internet behaviors, purchase histories, and other tailored data to construct a campaign.

Presented by: Paul Writer